About

https://www.micandmac.ca/

At the heart of mic & mac is our collective desire to support local. People, businesses, landscapes and lifestyles. Behind each of these elements is a human story and by bringing these forward, we celebrate what makes them unique.

People create culture. Through shops, public art, architecture, recreation, gardens and clubs. Understanding where we are in the world helps us locate reasons to explore and connect with our surroundings. Humanizing this content through stories provides travelers with purpose to their visit, and guidelines for their behaviour. We all want to belong and leave a place feeling that we have experienced something authentic.

Destination content marketing is our passion. We value the preservation of local communities through slow travel principles - longer stays, interaction between visitors and residents, tools to promote community health and responsible visits. This is the reason we began mic & mac, to create meaningful content.

We work as a team, our skills complement each other. Catherine has a strong background in design and creating brand assets. Her creativity is bold and fresh. She keeps current with technologies and web platforms. She is organized, diligent and nothing escapes her scrutiny. Jill has a talent for evoking place and personality through her distinctive writing style and candid photographs. People respond to her calm and welcoming demeanour. She listens, observes and waits for the details to surface. 

With clients, we keep an open, collaborative process. You are you. Our best result reflects that. Each project takes on the shape that best suits its purpose and its people.