Description

Join Destination BC on Thursday, September 18th at 10:00am PT for an exclusive virtual event showcasing the full consumer launch of our Iconic Destination Brands across the global travel ecosystem. In this session, we’ll explore how the Iconic brands are coming to life across key touchpoints in the consumer journey. 

You’ll get a look at the evolution of Super, Natural British Columbia and the Let the Outside In creative platform, our media plan and activations across travel trade, travel media, and access to new tools for industry partners to leverage awareness of the new brands. 

Register Here