Community Futures Workshop - Ideal Client / Target Persona

Description

To be successful in the sales and marketing of your business, you need to deeply understand the audience you’re trying to attract. What problem(s) are you trying to help them solve? How does your product or solution help their pain?

Learning Outcomes:

By the end of this workshop, participants will be able to:

• Identify the key characteristics and attributes of their ideal customer.
• Develop target personas as “real people” with defined goals, challenges, and needs.
• Apply this understanding to better align their sales and marketing efforts.

Presenter:

BETTY HASKER

MyCEO