BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P1H
REFRESH-INTERVAL:P1H
CALSCALE:GREGORIAN
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
DTSTART:20070101T000000
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:Pacific Daylight Time
END:DAYLIGHT
BEGIN:STANDARD
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
DTSTART:20070101T000000
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:Pacific Standard Time
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260618T100000
DTEND;TZID=America/Los_Angeles:20260618T110000
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Community Futures Workshop - Ideal Client / Target Persona
DESCRIPTION:To be successful in the sales and marketing of your business\, you need to deeply understand the audience you're trying to attract. What problem(s) are you trying to help them solve? How does your product or solution help their pain?Learning Outcomes:By the end of this workshop\, participants will be able to:Identify the key characteristics and attributes of their ideal customer.Develop target personas as "real people" with defined goals\, challenges\, and needs.Apply this understanding to better align their sales and marketing efforts.\nPresenter:BETTY HASKERMyCEO
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><p style="color: rgb(70\, 74\, 77)\; font-family: ABeeZee\, Helvetica\, Arial\, sans-serif\; font-size: 14px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: left\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">To be successful in the sales and marketing of your business\, you need to deeply understand the audience you&rsquo\;re trying to attract. What problem(s) are you trying to help them solve? How does your product or solution help their pain?</p><h2 style="line-height: 1.3em\; margin: 8px 0px\; color: rgb(70\, 74\, 77)\; font-family: Roboto\, ABeeZee\, Helvetica\, Arial\, sans-serif\; font-weight: 700\; font-size: 24px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: left\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Learning Outcomes:</h2><p style="color: rgb(70\, 74\, 77)\; font-family: ABeeZee\, Helvetica\, Arial\, sans-serif\; font-size: 14px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: left\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">By the end of this workshop\, participants will be able to:</p><ul fr-original-style="color: rgb(70\, 74\, 77)\; font-family: ABeeZee\, Helvetica\, Arial\, sans-serif\; font-size: 14px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: left\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;" style="color: rgb(70\, 74\, 77)\; font-family: ABeeZee\, Helvetica\, Arial\, sans-serif\; font-size: 14px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: left\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; list-style-position: inside\;"><li style='list-style-image: url("/images/icons/arrow1.png")\; list-style-type: none\; line-height: 1.65em\; font-size: inherit\;'>Identify the key characteristics and attributes of their ideal customer.</li><li style='list-style-image: url("/images/icons/arrow1.png")\; list-style-type: none\; line-height: 1.65em\; font-size: inherit\;'>Develop target personas as &ldquo\;real people&rdquo\; with defined goals\, challenges\, and needs.</li><li style='list-style-image: url("/images/icons/arrow1.png")\; list-style-type: none\; line-height: 1.65em\; font-size: inherit\;'>Apply this understanding to better align their sales and marketing efforts.</li></ul><div style="width: 1px\; height: 1px\; clear: both\; display: block\; color: rgb(70\, 74\, 77)\; font-family: ABeeZee\, Helvetica\, Arial\, sans-serif\; font-size: 14px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: left\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><br></div><h3 style="line-height: 1.3em\; margin: 8px 0px\; color: rgb(0\, 0\, 0)\; font-family: Roboto\, ABeeZee\, Helvetica\, Arial\, sans-serif\; font-weight: 700\; font-size: 22px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: left\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Presenter:</h3><p><span style="color: rgb(70\, 74\, 77)\; font-family: ABeeZee\, Helvetica\, Arial\, sans-serif\; font-size: 14px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: left\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; display: inline !important\; float: none\;">BETTY HASKER</span></p><p><span style="color: rgb(70\, 74\, 77)\; font-family: ABeeZee\, Helvetica\, Arial\, sans-serif\; font-size: 14px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: left\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; display: inline !important\; float: none\;">MyCEO</span></p></body></html>
LOCATION:
UID:e.3551.1472868
SEQUENCE:3
DTSTAMP:20260525T035853Z
URL:https://business.revelstokechamber.com/community-calendar/Details/community-futures-workshop-ideal-client-target-persona-1744943?sourceTypeId=Hub
END:VEVENT
END:VCALENDAR
